The 5 types of brands and how they compete Did you know there are 5 types of brands that most organizations can align with? According to...

Instead of marketing by hoping we can do marketing by knowing. Customer and market research needs to be at the root of all marketing...

A strategic marketing plan is a business’ strategy for who their customers are and how they will meet their needs as well as a plan for how

Many clients come to us with the goal of getting new leads. Don’t get me wrong, this is an important goal. However, this can be...

Marketing is an iterative process. Why? Companies need a comprehensive and concrete marketing strategy in order to have a clear direction...