Creating brand awareness and building strong relationships with customers are some of the important aspects to generate sales and grow...

Brilliant Marketing co-founder Emily sat down with Kylie Aberle, marketing manager behind Reverb, to discuss the challenges of being a...

What is brand strategy? How does it relate to nonprofits? What is branding in graphic design? Brand strategy for nonprofits is unique.

Brilliant Marketing co-founder Emily sat down with Rebekah, founder and maker behind Rebekah J. Designs, to discuss creative flow.

As companies change and transition, so does their story. The Brand Story Messaging Framework is a tool for CMOs and marketing managers.

Marketing is more than just putting your brand out to the world. It’s doing in-depth research on your market and establishing your...

The difference between Branding, Marketing, PR, Advertising + Sales We know firsthand that being a business owner means wearing many...

You’re a purpose-led brand reimagining the world. You have a big, powerful message to share—but how do you get it “out there”? A question...

It’s 2022, and time to change the way we approach our work. We’re leaving hustle culture in the past and redefining how we engage with...

It’s time for a conversation with your customers! You have a brand that’s reimagining the world. While it may impact the world at a broad...

The 5 types of brands and how they compete Did you know there are 5 types of brands that most organizations can align with? According to...

Instead of marketing by hoping we can do marketing by knowing. Customer and market research needs to be at the root of all marketing...

A strategic marketing plan is a business’ strategy for who their customers are and how they will meet their needs as well as a plan for how

Many clients come to us with the goal of getting new leads. Don’t get me wrong, this is an important goal. However, this can be...