How content marketing outperforms traditional advertising
Creating brand awareness and building strong relationships with customers are some of the important aspects to generate sales and grow...
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Nov 30, 20223 min read
Marketing manager pain points and how to ease them: a discussion with Reverb’s Kylie Aberle
Brilliant Marketing co-founder Emily sat down with Kylie Aberle, marketing manager behind Reverb, to discuss the challenges of being a...
Nov 14, 20224 min read
What is brand strategy? Nonprofit Edition.
What is brand strategy? How does it relate to nonprofits? What is branding in graphic design? Brand strategy for nonprofits is unique.
Aug 25, 20224 min read
How to get into your creative flow: 5 tips with Rebekah J. Designs
Brilliant Marketing co-founder Emily sat down with Rebekah, founder and maker behind Rebekah J. Designs, to discuss creative flow.
Aug 16, 20222 min read
Your guide to organizational storytelling: the brand story messaging framework
As companies change and transition, so does their story. The Brand Story Messaging Framework is a tool for CMOs and marketing managers.
Jun 14, 20221 min read
Podcast: A sister team focused on environment-conscious marketing with Mikaela Bolling
Marketing is more than just putting your brand out to the world. It’s doing in-depth research on your market and establishing your...
Jun 3, 20227 min read
What marketing do you actually need?
The difference between Branding, Marketing, PR, Advertising + Sales We know firsthand that being a business owner means wearing many...
Mar 30, 20223 min read
Agency vs. in-house marketing (and the third option you didn’t know you needed)
You’re a purpose-led brand reimagining the world. You have a big, powerful message to share—but how do you get it “out there”? A question...
Mar 14, 20223 min read
Bringing mindfulness into your marketing
It’s 2022, and time to change the way we approach our work. We’re leaving hustle culture in the past and redefining how we engage with...
Feb 22, 20223 min read
How do you know who your target audience is?
It’s time for a conversation with your customers! You have a brand that’s reimagining the world. While it may impact the world at a broad...
Feb 2, 20222 min read
Which type of brand are you?
The 5 types of brands and how they compete Did you know there are 5 types of brands that most organizations can align with? According to...
Dec 21, 20213 min read
Why research is the most important part of branding
Instead of marketing by hoping we can do marketing by knowing. Customer and market research needs to be at the root of all marketing...
Oct 25, 20214 min read
What is a strategic marketing plan? (And why you need one)
A strategic marketing plan is a business’ strategy for who their customers are and how they will meet their needs as well as a plan for how
Aug 19, 20213 min read
What are the 3 goals of marketing?
Many clients come to us with the goal of getting new leads. Don’t get me wrong, this is an important goal. However, this can be...
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