The Conscious Marketer

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Marketing Articles

Solving your biggest marketing challenges.

Brilliant Adventures

Our stories of creativity and inspiration.

Conscious Conversations

Convos with experts about life and marketing.

Emily Trickey

The 2025 Marketing Planning Checklist

Discover how to create an effective marketing plan with our step-by-step checklist. Reflect and set actionable marketing goals.

Maximizing your nonprofit communications strategy: Key industry benchmarks

Mikaela Bolling

Maximizing your nonprofit communications strategy: Key industry benchmarks

Discover the marketing benchmarks for optimizing your Nonprofit marketing strategy with this helpful guide.

Elevate your professional services marketing strategy: Key industry benchmarks

Mikaela Bolling

Elevate your professional services marketing strategy: Key industry benchmarks

Elevate your professional services marketing with key industry benchmarks. Learn how to refine strategies and achieve outstanding results.

Optimizing your B2B marketing strategy: Key industry benchmarks

Emily Trickey

Optimizing your B2B marketing strategy: Key industry benchmarks

Discover the marketing benchmarks for optimizing your B2B marketing strategy with this helpful guide.

Emily and Mikaela’s picks: Top marketing tools for maxing out productivity

Brilliant Marketing

Emily and Mikaela’s picks: Top marketing tools for maxing out productivity

Explore top marketing tools with Emily and Mikaela from Brilliant Marketing! Discover apps like Notion and Google Workspace to elevate your

Marketing budget allocation: Best practices

Emily Trickey

Marketing budget allocation: Best practices

A successful marketing plan with effective marketing strategies is vital in capturing the attention of your audience.

Digital marketing trends to watch in 2024: a look at AI, branding, content, social, and email

Brilliant Marketing

Digital marketing trends to watch in 2024: a look at AI, branding, content, social, and email

Marketers spend a ton of time diving into market research and crunching data, Staying ahead of the curve is key for brands to stay sharp.

How to advocate for your marketing budget

Mikaela Bolling

How to advocate for your marketing budget

As a CMO, you understand the importance of marketing in the highly competitive digital landscape. You know brands are increasing their...

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